Virtual showrooms for
interactive customer encounters and digital product experiences

The use of new, disruptive technologies, such as 360° and virtual reality, has not yet fully replaced previous concepts of stationary presences, such as trade show booths and stores. However, virtual showrooms are already more than an alternative with many advantages – especially beyond what is possible or available in reality.

Previous limitations, such as product availability or the requirement that all visitors to a trade show or store be in the same place at certain dates and times, are no longer applicable. Sales-promoting environments and product visualizations in which physical parameters are no longer relevant are completely redesigned and supplemented virtually. Product information and features can be conveyed in a playful way. The digital content and 3D objects are placed in the room and invite visitors to interact with them. The increased attention leads to visitors using more sensory organs in the virtual showroom, thus sustainably improving the product experience.

The consequences:
Customer encounters and product experiences in virtual showrooms are possible at any time, anywhere in the world. Travel, transport and rental costs for stationary presences are eliminated. Sales staff working in the virtual showroom do not have to leave their workplace to meet and advise customers. Field sales staff can move their customer appointments to the virtual showroom.

Product features are communicated in a much more sustained manner, which is particularly relevant for products and their applications that require explanation. In addition, products and their variations can be shown and offered completely independently of whether they exist in the real world.

Companies, employees, customers and prospects benefit from flexible and interactive customer encounters and product experiences, as well as significant time and cost savings.